Build Your Brand with the "Write" Stuff - Top 9 Advertising Pen Styles for the 2020s

Best Advertising Pens for the 2020s
Scott Kalapos on Apr 2, 2021

While PPE promotional products are still looming large, pens have come roaring back. In fact, they've reclaimed their spot as the #1 promotional product category in terms of overall online searches. As we embark on our return to normalcy, people are getting out and about more. That means there are more opportunities to create advertising impressions for your brand in a larger variety of settings. Pens are perfect for this, as they're versatile products that see repetitive usage each and every day.

Whether someone is writing a check, jotting down a number, tackling some work at the office, writing down an order, or engaging in a myriad of other tasks, a good pen will be needed. Each and every one of these situations presents an opportunity for your company to show off its logo and make an impression on the public. 4AllPromos is where to find all of the best  advertisng pens on the market. In this post, we'll share the top 9 advertising pen categories for promotional success in the 2020s.

1. Cheap Pens 

We'll get things rolling by introducing the first category, which is wholesale affordable pens. It's always better to make bank than to break the bank, and that's just what our cheap pens will help your business to do. With every model priced at under a dollar, these are ideal items for bulk giveaways at trade shows and events.

Don't let the low price fool you though. Our inexpensive pens don't sell anyone short on quality. Whether you choose to buy cheap pens in bulk or perhaps invest in some affordable eco-friendly pens, your company and its target market will be thoroughly impressed. With over 300 different varieties to choose from, our collection of cheap company logo pens truly has something for everybody. Pictured below are our Javalina pens, which is one of our most consistently popular styles.

Classic Javalina Pen | Inexpensive Custom Ink Pens for Under $1

2. Click Pens 

Some promotional items can lead to complicated searches, as may go by many different names. Our click pens present one example of this. It's common to see these referred to as click pens, plunger pens, click action pens, push pens, and several other names. This style refers to pens that have a top or side button that can be pressed to both extend and withdraw the tip.

They present a quick and efficient way to prevent unwanted markings by keeping the ink supply safely stored away when not in use. In the case of gel pens, this also prevents the ink supply from drying out. We have several different types of click action promotional pens on our site. Pictured below is one of our Pilot® gel click pens. If gel pens aren't what your customer base prefers, we also have several ballpoint click pens and custom rollerball pens to explore.

Pilot G2 Gel Pen | Promotional Click Pens

3. Twist Pens

If you like the way that our click pens manage to prevent accidental ink markings but want something a little more unique, we have you covered. Our twist pens offer just what you're looking for. As one might guess from their name, these are pens whose tips can be exposed and withdrawn via a simple twist to the barrel.

This style offers a wealth of color, size, and sleek design options. Visible just below this paragraph are some of our bamboo twist pens. They're just one of our many fashionable yet practical options. If that style isn't the best fit for your logo, you may want to consider one of our triangular advertising pens or possibly an engraved metal twist pen. At 4AllPromos, the twist pen possibilities are bound only by your imagination. Many ink color options are available, making these items a great choice for a trade show giveaway.

Bamboo Twist Pen | Custom Eco-Friendly Pens with Company Logo

4. Pull Cap Pens

Yet another ink protection method can be employed with our pull cap pens. A sturdy cap can be put over the tip when not in use and pulled off for easy access when it's time to start writing. These promotional pens run the gamut from discount to deluxe, with the latter offering a more formal look than many twist and click pens. Some models fall into the area of personalized executive pens, while others are more casual in nature.

Special niche items can be found as well, such as in the case of our custom fine point pull cap pens, which are great for artwork, charts, and projects needing extra detail & accuracy. The models displayed in the image following this paragraph are our Zentrio triple function pens, which are pull cap pens that also offer a stylus tip and LED flashlight. New products are coming out all the time in this category, so be sure to check our site often!

Zentrio Triple Function Pen | Personalized Pull Cap Pens

5. Stylus Pens

Our stylus pens are sure to be a hit with any company in the tech industry and the target markets they serve. They present great options for any new business or established organization looking to build a broader base. These are multifunction custom pens, as they can be used to write on paper, but can also type on touchscreens and keypads. Some take the multipurpose element even further, such as the logo imprinted highlighter stylus pens displayed at the end of this paragraph.

Our screen cleaner stylus pens are another style with many capabilities. These items are appointed with microfiber cleaning cloth strips to be able to keep phone and tablet screens clean, clear, and looking their best. We also carry phone stand stylus pens, which include bendable joints. This enables the barrels to serve as cell phone stands when not in use.

Astro Highlighter Stylus Pen | Promotional Stylus Pens for Trade Shows & Giveaways

6. Novelty Pens

Everybody needs a laugh and some amusement every now and then. Our novelty advertising pens help to bring things over to the lighter site of brand awareness generation. These are pens that come in fun shapes, often with a specific theme to appeal to certain audiences and/or industries. This can be observed in our Bend-A-Pen Tooth flexible goofy pens. These are great for dentists who wish to convey the importance of proper oral care to young patients. The levity and creativity extend to other areas as well.

Orthopedic clinics, paleontology museums, and more will love having their logos imprinted on our bone shaped pens. Looking to promote an orchard, health center, farm, or juice company? If so, there are few better products to invest in than our fruit shape pens. Many great color options are available for matching your company logo design. Those are just a few examples of the many entertaining goofy pens we have to offer. If you'd like to view them all, simply click on the very first link in this paragraph. All of them offer a great way to liven up a trade show or event.

Tooth Bend-A-Pen | Wholesale Novelty Pens

7. Cross Pens

Moving from funny to formal, we now arrive at the next custom pen category, which is our collection of promotional Cross pens. These branded pens make up some of the most premium, high-end offerings in our inventory. Cross is a company with a serious reputation for quality. In business since 1846, A.T. Cross produces some of the finest pens on the planet for some of the most influential figures.

Cross Century pens have been the official pen of the White House for many years, beginning with Gerald Ford back in 1977. That's not the only version we have in stock. 4AllPromos also offers engraved chrome Cross pens, which make excellent gifts for graduates, new hires, retirees, and more. While the Chrome models (visible below) are ballpoint pens, there are also many top-of-the-line Cross rollerball pens to choose from. Be sure to read individual item descriptions carefully for ink color choices.

Cross Century Lustrous Chrome Pen | Customized Executive Cross Pens

8. Logo Imprinted & Engraved Metal Pens

Not all metal pens are produced by Cross. 4AllPromos offers a broad selection of metal pens from other producers and in other styles as well. There are more than 100 different specimen to select from, so your company can rest assured that it will find the perfect match on our site. Metal pens have a formal, sturdy, and dignified look that make them popular across many industries. Their durable bodies grant them superior longevity and their chic, clean appearance gives them somewhat of a modern, cutting-edge feel.

Metal gel pens & metal ballpoint pens are great giveaway and corporate gift ideas for any organization wishing to make an impression rife with quality and class. In addition to the EnerGel Alloy pens that can be viewed below, we also offer several styles of engraved metal pens for advertising that will stand the test of time. For users with arthritis or those who just enjoy some comfort during long periods of writing, we proudly offer comfort grip metal pens.

EnerGel Alloy Premium Ink Pen | Best Promotional Metal Pens

9. Pen Gift Sets

When your business wants to congratulate someone on a monumental achievement feels like giving some recognition to somebody special, our pen gift sets are the way to go. Available for purchase in large and small numbers, the unique gift pen sets you'll find on our site are ideal for creating a promotional package that will never be forgotten.

We carry pen and pencil kits in gift boxes, as can be seen below. If that's not what your company is seeking, gel and ballpoint pen sets are also among our offerings. These advertising pens also certain to wow the crowd at any trade show. If your company markets toward writers or wants to give a gift package that can lead to meaningful reflection and warm memories, there are few better options than one of our imprinted pen & journal gift sets.

Valencia Ballpoint Pen & Pencil Set | Corporate Pen Gift Sets

4AllPromos is Where to Buy the Best Pens for Advertising & Brand Awareness

Now that we've covered our top nine pen styles for the 2020s, we hope that some new ideas have been planted for your promotional strategies. If you have any questions about the pens mentioned in this post (or even those that weren't), we're ready and waiting to help. Feel free to contact us at your earliest convenience with any issues you'd like us to address. With that said, 4AllPromos wishes your organization the best of success in your branding efforts in 2021 and beyond!

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