8 Ways To Get Your Company Involved On World Bicycle Day

Posted by: Scott Kalapos on May 31, 2024

Each year on June 3rd, people around the world celebrate World Bicycle Day. Pedal power isn’t just for commuters and kids, everyone can enjoy cycling. World Bicycle Day is an opportunity for your business to acknowledge and promote cycling as an enjoyable physical activity, mode of transportation, and driver of Sustainable Development Goals (SDGs).

Why is World Bicycle Day celebrated?

World Bicycle Day is celebrated to raise awareness about the benefits of cycling on your health and as a pathway for equitable transportation. A bicycle provides a cost-effective method of transportation for many people, and it is an eco-friendly way to get around.

International days and weeks like World Bicycle Day are created through the UN General Assembly (opens in a new window) to educate the public, advocate for global issues, and celebrate the achievements of humanity. Leszek Sibilski started a grassroots campaign to promote bicycles and their role in development in 2015. It grew so fast that the United Nations General Assembly passed a resolution to declare June 3rd World Bicycle Day by April 2018.

According to the resolution (opens in a new window), the day acknowledges “the uniqueness, longevity, and versatility of the bicycle, which has been in use for two centuries, and that it is a simple, affordable, reliable, clean and environmentally fit sustainable means of transportation, fostering environmental stewardship and health.“

Get Your Business Involved in Celebrating World Bicycle Day

From personal health and environmental sustainability to economic savings and community building, observing World Bicycle Day creates a healthier, greener, and more connected world. By raising awareness, you encourage more people to cycle.

Why should your business care about World Bicycle Day? Participating in World Bicycle Day aligns your company with key values like healthy lifestyle initiatives, sustainability, and social responsibility.

Participating in World Bicycle Day is a way to strengthen your brand reputation, form local partnerships, and connect with customers and employees through meaningful action. Whether you’re a small business or a large corporation, there’s room to make an impact.

8 Ways Your Business Can Get Involved on World Bicycle Day

Getting involved in World Bicycle Day means taking part in healthcare advocacy, climate change initiatives, and promoting a culture of peace. When you join in on World Bicycle Day, you will also find unique opportunities for creative marketing campaigns. You can reach global audiences and promote your business with bicycle safety promotional items.

How can you participate in World Bicycle Day? It’s easy to join in the activities on World Bicycle Day! From encouraging your employees to be bicyclists for a day to holding an office seminar on road safety, we have 8 great bicycle ideas to help your business get involved!

1. Organize or Sponsor Events

Form partnerships with local cycling clubs, schools, and non-profit organizations and boost your company’s awareness and reputation in the community. These collaborations can involve joint events, educational programs, or charity drives.

You can also host or sponsor events such as community bike rides, safety workshops, and office cycling competitions. These events not only promote cycling but also engage the community and your staff.

2. Launch a Promotional Campaign

Launch promotional campaigns around World Bicycle Day with bike-related giveaways. Promotional product giveaways can attract new customers and raise awareness about your brand. At the same time, you’re providing useful swag, you’re also associating your business with positive, health-conscious activities. Here are some of our favorite customizable bike products:

Bamboo Bicycle Multi-Tool — Handy for repairs on the go!

Benicia Bike Light & Mounting Bracket — Bike lights are a safety must-have if you are riding amongst other transportation systems.

Nite Glow Bike Bottle — Young people and kids love this glow-in-the-dark water bottle!

LED Silicone Bike Light — Cost-effective headlights that easily attach to handlebars and helmets.

Aluminum Bike Bottles — Durable bottles that are perfect for road biking or a bumpy ride on a mountain bike.

Microfiber Quick Dry & Cooling Towels — Stay cool and dry when you ride with these compact towels.

Don’t forget to stock up on rally towels, pom poms, and noisemakers for watching the bike races too!

3. Boost Employee Engagement

Encourage employee participation through bike-to-work days, internal cycling competitions, and providing support facilities like bike racks and showers. In 2020, the World Health Organization (WHO) updated its guidelines on physical activity (opens in a new window), stating that some activity is always better than none. A 20-minute bike ride initiative for your employees can improve workplace well-being, promote a healthy lifestyle, and reduce the risk of heart disease and certain cancers.

4. Offer Educational Programming

Not only is World Bicycle Day the perfect time to organize workshops and seminars focused on bike safety and maintenance, but you can also invite speakers to talk about the use of the bicycle as it pertains to social inclusion, addressing inequalities, and how cycling can work with or as an alternative to public transportation.

5. Run Social Media Campaigns

Leverage your social media to connect with your audiences and raise awareness about World Bicycle Day. Share cycling tips, promote events, and encourage user-generated content with your branded promo items. Sharing and commenting with audiences online increases visibility and drives your engagement.

6. Promote Environmental Initiatives

Promoting cycling as a green alternative highlights a commitment to sustainability and reducing emissions. By advocating for eco-friendly transportation, your business attracts environmentally conscious consumers and enhances its corporate social responsibility profile.

7. Connect With Customers

Engaging customers through photo contests and storytelling campaigns about their cycling experiences can create a sense of community and brand loyalty, plus it’s user-generated content for you to repost on your socials. Encouraging customers to share their stories using your branded merchandise and pictures helps personalize the brand and foster a deeper connection with the audience.

8. Support & Advocate for Local Infrastructure

Advocating for better cycling infrastructure, such as bike lanes and parking facilities, shows that you care about the community’s safety and growth. Supporting local infrastructure improvements not only benefits cyclists but also positions the business as a proactive and engaged community member. A better cycling infrastructure has been shown to increase economic activity (opens in a new window) with bicycle tourism, with cities seeing increases from $50-60 million.

Gear Up with Promo Products & Ride into World Bicycle Day Fun

At the end of the day, supporting a global initiative like World Bicycle Day can generate positive media coverage and social media attention. Your efforts to support an initiative for better health and environmental sustainability build a positive public image and gain long-term brand loyalty and trust.

There are several ways to get involved and make a positive impact on World Bicycle Day. One simple yet effective way to pedal forward is with custom logo promo products. You’ll give your community products they can use on World Bicycle Day and every time they hop on their bike. Shop for your branded bicycle bottles and more and join the movement to celebrate World Bicycle Day, promoting a greener and healthier future for all.