Reach Everyone from Boomers to Zoomers & Beyond with Generational Marketing Items

Best Promotional Products for Generational Marketing
Scott Kalapos on Feb 17, 2022

"Generational marketing" is a term that is being heard everywhere within the world of business these days. As age groups continue to stratify and define themselves more separately than ever before (we cite the great Boomer vs Millennial conflict as evidence), many businesses are choosing to advertise certain products to certain age cohorts. This is a trend that's not going to disappear any time soon. 4AllPromos is here to help you navigate generational marketing by way of guiding you to the best promotional products for reaching each category. We'll address giveaways for the Silent Generation, Baby Boomers, Generation X, Millennials, Generation Z, and Generation Alpha.

Promotional Products for the Silent Generation

Members of the Silent Generation were born between 1928 and 1945. Generally speaking, these are the oldest citizens in the USA. While some members of the Greatest Generation (aka GI Generation) are still alive, its youngest members are now 95 years old and therefore do not make up a sizable percentage of active consumers. People in the Silent Generation are known for their thrift, practicality, and solid work ethic. That's why promotional products that are durable and can be used on a daily basis are some of the best for marketing toward this group.

Engraved Rosewood Pen & Pencil Set | Giveaway Items for the Silent Generation

Company logo watches are one great example. Our watches are attractive, functional, and built to last. They make great fashion accessories while serving a clear purpose. Personalized executive pen sets are another great fit for this age group. They offer terrific performance and look impressive while doing so. They're a terrific addition to any corporate or home office. Another corporate gift item category we recommend for the Silent Generation is custom engraved money clips. Giving a nod to this generation's thrift and keen eye for value, our promotional money clips are a certain success.

Promotional Products for Baby Boomers

By most official accounts, Baby Boomers consist of people born between 1946 and 1964. As of 2022, that would put their ages from approximately 58 to 76. This is a generation defined by the Vietnam War, the Moon Landing, and the radical cultural revolutions of the 60s and 70s. While they experienced a great deal of social change growing up, they also experienced some of the most economically stable childhoods and young adulthoods of any generation to date. As such, they are a group that values leisure, but also puts an emphasis on competition and achievement. Add in the fact that many of them are grandparents and they become a group that can be marketed to with a wide range of products.

Diamond Collection Golf Towel | Baby Boomer Promotional Products

One of the most popular promotional product categories among Boomers is custom printed coffee mugs. This is a demographic that loves a good cup of coffee and enjoys having an attractive mug to drink it from. Whether going with a classic ceramic mug or an insulated travel tumbler, you're sure to be successful with Baby Boomers when marketing to them with a coffee drinking vessel. Custom golf items such as branded golf towels and promotional golf gift sets are also big winners with this group. They like spending their share of time on the links, whether it's in retirement or during corporate outings. As we mentioned, many Boomers are now grandparents. That's why providing classic branded game sets is a winning strategy. They present the opportunity for grandchildren and grandparents to bond while having safe and even educational fun.

Promotional Products for Generation X

Considering the fact that they are noted for their cynicism and skepticism, it may come as a surprise to learn that Generation X is the age cohort most likely to own promotional products. Members of Generation X were born between 1965 and 1980, making them the largest group of middle aged adults. Generation Xers are famous for their independent streak, tendency to research products, love of nostalgia, and creative, individualistic sprit. What are some of the promotional products that this group is interested in?

Thin Retro Lunch Box | Promotional Items for Targeting Generation X

As we said, Generation X is rather nostalgic. Promotional products that hearken back to their childhoods are enthusiastically collected and saved. One such example would be our promotional retro lunch boxes. Another can be found in the form of custom Rubik's cube items. Gen Xers are set on their goals, but also value family and personal pursuits. This sense of balance between work and personal life requires discipline, emotional wellness, and organization. That's one of the reasons why custom planner books are a go-to giveaway item when marketing to them. The same can be said of items such as wholesale adult coloring books and company logo stress toys.

Promotional Products for Millennials

Aside from their meme-heavy war with Baby Boomers, Millennials are known as the group of people born between 1981 and 1995. These years are a bit flexible though. Some even split older Millennials up into a separate group called "Xennials", born between 1977 and 1985. The portmanteau applied references that they're on the border of two generational groups. However you choose to refer to them, this age group as a whole has some recurring traits in common. They can remember a time before smartphones and widespread internet access, but encountered them early enough in life to easily become proficient. They tend to be passionate about social and political causes and are often dedicated to protecting the environment.

Engraved Ebony & Bamboo Watch | Eco-Friendly Items for Marketing to Millennials

The tech-savvy of Millennials makes promotional mobile device accessories an obvious choice when marketing to them. Custom phone stands and promotional PopSockets™ are reliable items for meeting with Millennial approval. Their concern for the environment makes environmentally sustainable promo items a big hit. This can be combined with their eye for unique style with products such as our personalized bamboo watches. If you're looking for products to help Millennials express their often outspoken social views, items such as customizable yard signs are a great way to go. Are you a millennial pining for your beloved 1990s? If so, we suggest taking a look at our article about obsolete 90s technology.

Promotional Products for Generation Z (Zoomers)

Generation Z, also known as Zoomers, are the group that comes next in age after Millennials. Members of Generation Z were born between 1997 and the early 2010s. Experiencing the COVID-19 situation and being barraged by social media and technology since birth are expected to be some of the defining experiences for Zoomers as they grow older. The older members of this generation have entered the workforce and are becoming steady consumers in their own right. They're known for being even more adept with (and hungry for) the latest tech gadgets than Millennials. They are another generation famous for political activism. They differ from Millennials in that they have a more independent spirit and tend to be more financially cautious.

Purity Wireless Charger with UV-C Sanitizing Chamber | Tech Promo Items for Gen Z

Marketing to Generation Z is still a work in progress, but there are many established trends that make for reliable promotional product planning. Their expertise with technology and experience with COVID-19 make them prime candidates for tech giveaways such as our custom wireless chargers with UV-C light sanitizing chambers. National and worldwide polls show Generation Z as having a greater desire to be able to work remotely than any other current generation. As a result, promotional work from home items are a natural fit. This is also a generation of foodies and culinary explorers. Taking this into consideration, it's not hard to understand why branded cooking utensils will keep your logo visible in Generation Z kitchens.

Promotional Products for Generation Alpha

Finally, we come to Generation Alpha. It's difficult to give this generation a set of core traits or to say what their defining moments are. That's because members of Generation Alpha are still being born. Without a firmly set beginning or end date, this cohort is typically said to consist of those people born between the early 2010s and mid 2020s. We don't yet know what they'll evolve to be, but that's not entirely a detriment. At this stage in their lives, they are still young children. That means that promotional products traditionally aimed at youngsters will be popular with Alpha members. Items such as promotional coloring books are a great idea for giveaways, as are cute personalized stuffed animals as well as classics such as wholesale piggy banks.

6" Plush Dog with T-Shirt | Custom Stuffed Animals for Marketing to Generation Alpha

4AllPromos is where to find the best generational promotional items for all age groups

That concludes our guide to the best generational advertising giveaway items. Whether you targeting children, tweens, teens, young adults, middle aged folks, or seniors, we have something for everyone. Please feel free to contact us at any time with any questions you have about these or any other of our promotional products. We're ready, willing, and eager to get to work on helping your company reach its goals!

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