What are the Most Effective Promotional Items?
Promotional items are a great way to advertise your business in a cost-effective way. These products work well because you only pay for them once but they could cause impressions for your brand over and over again. Plus, if you order promotional products in bulk, you will end up saving even more money for your marketing budget.
But promotional product marketing is not as simple as buying items and giving them away to anybody. you will need a strategy that takes full advantage of this advertising tool.
Promotional Item Strategy
Knowing how to use these products to increase brand awareness (opens in a new window), build loyalty, and inform customers about your product requires planning. Here are a few tips for coming up with an effective promotional item strategy.
Know Your Ideal Customer
Your target audience is the most important factor in all your marketing materials. How can you communicate with the people who benefit from your product or service the most? If your company does not know the ideal customer inside and out, then how will you know which promotional products to invest in or where to give them away?
Choose the Right Product
To promote your business effectively, you need to choose products that make sense for your customers. A company that cares about conservation should probably not be giving away items like plastic water bottles, for example. To convince potential customers that you are a brand they can trust, your promo product choices must align with your small business principles.
Give Items Away Strategically
In some cases, it might make more sense to give away promotional items to existing customers. In others, an employee gift would be more effective. Sometimes, you may benefit from giving the items away to the general public. You also should know where to give items away. Should you do it in a store, at trade shows, or at a local event? It all goes back to your strategy and what the target audience wants.
An Eye-Catching Design
Perhaps the biggest failure of many promo products is poor custom design. If your brand logo is boring, or the item does not catch the eye of others, then this investment may have been a waste of money. Sure, the owner might develop a little more interest or loyalty for your business, but you are missing out on potential impressions. Focus on a compelling design, vibrant colors, and helpful company information so that the product will be noticed and remembered by others.
Most Effective Promotional Products
With a strategy in place for your promotional products, it is time to figure out what you should invest in to give away to customers, employees, or members of the public. Finding the right company promotional items can make all the difference between a successful campaign that brings in customers and a failure of an investment.
Custom tote bags are extremely popular business promotional items. People can use them to carry supplies to and from their job site, the gym, the store, and many other locations, resulting in high visibility for your logo. Plus, consumers love tote bags because of how useful they are, which means you are providing value to the recipients, making them more likely to use them often.
Clothing and Accessories
Clothing is an extremely noticeable feature of a person. For this reason, business promotional items such as promotional t-shirts, hats, and even face masks can turn people into walking billboards for your brand. Promotional t-shirts are especially effective and can draw many eyes with a well-designed logo on the front. Or, you can thrill fitness nuts with a t-shirt that features Dri-fit technology. Articles of clothing and similar accessories are perfect business promotional items and are easy to give away.
A branded reusable water bottle could be the most effective promotional item for your business. It keeps drinks cold, provides a source of hydration, and can be taken anywhere. Plus, it is an eco-friendly product that prevents wasteful plastic bottles from being used and discarded. Anyone from a customer to an employee to a random civilian can enjoy a water bottle, so invest in this environmentally friendly product for your promotional campaign.
Everyone loves their little devices and gadgets, from phones to Fitbits to tech accessories. Throw your logo and business name on them and you have some truly effective promotional items. You can invest in USB drives, custom mousepads, phone stands, wireless chargers, a promotional power bank, device sleeves, or other promotional products that people can use throughout their day.
Though this might seem like a less exciting option, branded office supplies can be effective promotional products for your marketing. For one thing, workers always need supplies such as custom pens, USB drives, a Bluetooth mouse, or even a company logo stapler. Throw your logo on these pens or the USB drive and you have some cheap advertising that could reach additional consumers.
Company Promotional Items Can Boost Your Marketing Efforts
Investing in business promotional items may not be the first idea that pops into your head when you think of marketing strategies, but it definitely shouldn't be the last. If you invest in the most effective promotional products, then your brand can be exposed to plenty of new customers, leading to an increase in sales.
Consider environmentally friendly items like water bottles. Show that you care about the health of consumers by providing face masks with your logo. Help out office workers by giving away USB drives. Give employees something to be excited about with t-shirts that have cool designs. Choose promotional products that would appeal to consumers that fall within your target audience so you get maximum exposure for your brand with the people who are most likely to buy your stuff.
Combine Strategy with Quality
Build your promotional product strategy and then order these items in bulk to get the most bang for your buck. Once you have crafted a plan based on your target audience's needs and you know when and where to give away the items, choose products based on quality rather than quantity. This will provide more value to the recipients and result in more usage. Then you can watch your customer base grow from the promotional product marketing campaign.
Have any questions or need help finding the best promotional products for your organization? Reach out and contact us today!